AN INDEPENDENT LABEL BASED IN NEW YORK, NY.

DESIGN OBSESSED AND INSPIRED BY ANYTHING WITH TWO WHEELS; GOD & FAMOUS SERVICES THE ROAD, TRACK, FIXED GEAR COMMUNITIES AND EVERYTHING IN BETWEEN WITH WEARABLE GOODS, HEADWEAR AND OTHER ODDITIES WITH A DETAILED EYE AND A TASTE FOR FUNCTIONALITY.

FOUNDED IN 2012, G&F IS DEDICATED TO PUSHING THE SPORT AND SUPPORTING THOSE WHO ARE DOING THE SAME.

Ham the Astrochimp, was a chimpanzee and the first hominid launched into space on 1-31-61, as part of America's space program. Ham's name is an acronym for the lab which prepared him for his historic mission — the Holloman Aerospace Medical Center, located at Holloman Air Force Base in New Mexico.

Ham is unofficially our official mascot, but the acronym for what his name stands for is up to the user. We've heard it all, from Hipsters and Mexicans, to Houston Area Metro, to Hard as a Motherf-----r. You choose what works best for you.